Internet Marketing Services

At TekPro Information Solutions, we use a multi-targeted approach in promoting your internet presence and increasing traffic to your website. Our strategy is tailored to the specific nuances of your business sector and your customers. An internet marketing solution from TekPro Information Solutions may include some or all of the following services:

Paid Search Marketing

Also known as Cost Per Click (CPC) or Pay Per Click (PPC) advertising, paid search marketing allows businesses to enjoy immediate results with a high return on investment. Advertisements appear as "Sponsored Links" or "Sponsored Results" on the search results pages of internet search engines.

Key advantages:

• Has a high ROI
• Provides immediate visibility in search results
• Advertising can be targeted regionally and according to demographic profile
• Can be run for any size budget

Search Engine Optimization (SEO)

We will employ a number of strategies to improve your website's positioning in the organic (natural) search results of major internet search engines such as Google, Yahoo and Bing. Effective optimization of a website is a longer term process that will take 3 - 6 months to implement.

Key advantages:

• Return on investment is very high
• Will significantly increase traffic to your website
• Provides free, long-term exposure for your business

Website Analytics

Monitoring activity on your website with website analytics tools allows us to track where your website visitors are coming from and what actions they are taking once they get there.

Key advantages:

• Provides an objective measurement of the results of internet marketing campaigns
• Allows businesses to identify trends and make immediate adjustments to strategy
• Identifies bottlenecks and determines if website messaging is being delivered effectively

Social Media Development

We will help you take your message where your customers are and establish a presence on social media networks. Social media technologies are capable of driving customer behaviour beyond purchasing and will allow you to convert customers into an extension of your sales team.

Key advantages:

• Provides a new forum in which to promote your business message
• Allows for two way communication with your customers
• Will drive increased traffic to your website

Social Media Advertising

Advertising on social media networks such as Facebook allows you to leverage the power of the demographic data that is freely provided on these sites. We will work with you to create advertising messages specifically targeted to the demographic segments most likely to purchase your products or services.

Key advantages:

• Provides for highly targeted business messaging
• Allows businesses to reach their customers in a new forum
• Has a high ROI
• Can be run for any size budget

Email Marketing

Permission based email blasts are still a great way to keep your customers up to date on things going on with your company. With today's economy, cultivating an ongoing relationship with existing customers is even more important - as a group they are far more likely to be receptive to your business message than new prospects.

Key advantages:

• Maintains communication with your customers
• Reinforces loyalty to your business and products or services